The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease Amyotrophic Lateral Sclerosis (ALS) and encourage donations to research. It went viral throughout social media during July-August 2014. In the US, people participate for the ALS Association, and in the UK, people participate for the Motor Neurone Disease Association.
The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.
Goodness, has this ice bucket challenge set the cat amongst the pigeons, or rather, the catcalls and fur flying amongst the cats! Social media moaning and celebrity silly – Matt Damon used ice (natch) but took water out of his toilets to complete the challenge. Hmm. Some people are whinging because they feel that those participating in the challenge are being insensitive with all the water wastage going on – calling them attention seeking wannabe’s – some are commenting that one bucket of water is more than certain families see in 2 weeks or so.
Do I have an opinion? Of course I do! I wouldn’t be me otherwise. But here’s the thing – for once – I’m keeping my opinion to myself. Suffice to say, ALS or Motor Neurone Disease is certainly receiving a lot of attention. And in a world jam packed full of information overload – isn’t that perhaps a good thing?