Last month saw the launch of a very important initiative in the UK – the ‘Love Water’ campaign!

We all know that clean and safe drinking water is essential not only to our physical wellbeing, but also for our economic survival, and so the British public are being asked to help the country protect water resources so that future generations may also benefit from what we so easily take for granted.

Climate change is happening globally, and in the UK too we are facing hotter and drier summers, along with increased risk of water shortages. Sir James Bevan, Chief Executive of the Environment Agency gave a startling warning earlier this year when he said that our country is approaching the ‘jaws of death’ and that parts of England may run out of water within 25 years if action isn’t taken.

The ‘Love Water’ campaign aims to draw attention to the importance of water and how essential it is that each and every one of us takes responsibility to conserve and protect it. This initiative will also see many organisations work together to tackle issues such as pollution and wastage and the long-term goal is to encourage businesses to make water conservation and pollution reduction part of their own goals and targets!

While we know that if we open a tap, water will run; for millions of people in third world countries, this is not the case, which is why AquAid established the Africa Trust. With every bottle of water that we supply, a 30p donation is made to the Africa Trust along with a £20 per annum donation for every mains-fed water cooler installed. To date we have helped build thousands of water pumps in communities across Africa, we have donated in excess of £6 million and have helped bring clean and safe drinking water to over 1.3 million people!

At AquAid we are very aware of how important water is to our survival and also to those less fortunate than ourselves, so when choosing a water cooler supplier, choose one that not only provides exceptional service and quality products, but also one that believes in helping impoverished communities – choose AquAid.