Building on a previous instalment from 2016, we leap forward to 2024 to find out how the British appetite has evolved over the last eight years. While the original 1970s data gave us a baseline, the recent shift from 2016 to today reveals a nation rapidly refining its palate and its priorities.
According to the latest Family Food data released by Defra, our plates tell a story of convenience, health-consciousness and a complete reimagining of the British staple.
Beyond the Pint of White
In our 2016 update skimmed milk had overtaken whole-fat. Fast forward to 2024 and the traditional dairy pint is in a steeper decline than ever. It’s no longer just about the fat content; we are now a nation of dairy alternatives. Oat, almond and soy variants have moved from niche health shop finds to fridge essentials, reflecting a broader shift toward plant-based living.
The Air Fryer Revolution
In 2016, we were buying three times more chips than in the seventies. Today, that trend continues but the cooking method has been disrupted. The meteoric rise of the air fryer since our last blog means we are still enjoying our chips, but they are increasingly prepared in a way that is healthier and quicker. The deep-fat fryer is being banished in favour of modern tech.
The Great Hydration Shift
One of the most telling changes since 2016 isn’t just what we eat, but what we choose to wash it down with. While many still swear by a proper brew, tea purchases have continued their steady slide as coffee – particularly filter coffee – is on the increase. Overall, however, there has been a significant move away from constant heavy caffeine hits in favour of pure, refreshing water.
Whether it is the ubiquity of the office water cooler or the rise of the reusable bottle, drinking water has become the ultimate lifestyle choice. The water dispenser has become the new social hub of the workplace, as we have realised that staying hydrated is the simplest productivity hack available.
A Globalised Pantry
The ‘Italianisation’ we noted previously has expanded into a truly global pantry. While tinned peas and meat paste are firmly relics of the past, our baskets are now filled with avocados, sweet potatoes and haloumi. Since 2016, these items have moved from trendy extras to weekly necessities.
So, where does that leave us? We are eating less beef, more chicken, more fresh fruit and significantly more ready-to-eat salads. The British public is striking a balance: the convenience of a quick meal accompanied by a water bottle refill from the water cooler and a side of fresh greens.
Of course, I’m still dispensing piping hot water from the office hot water boiler to make my endless mugs of tea. However, in an effort to keep up with these more health-conscious habits, I might just try to cut back on how many biscuits I dunk.
